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Posted on / by Aaron Carter / in Uncategorized

Top 10 tips for generating interest through social media

Hospitality businesses compete in one of the most competitive markets & when it comes to getting a potential customers attention it is more important than ever to have a strategy that involves more than word of mouth and opening the doors!

With this in mind, we have put together a list of the top 10 tips for generating interest through social media. Because we’re nice like that 🙂

 

  1. Get found where your customers spend their time – So we’re not saying your business MUST be found on all social media interfaces, quite the contrary in fact. It will be nearly impossible to manage a multitude of social media accounts so it will also be very difficult to keep them all up to date. If you can’t keep them up to date, they will stagnate! Customers might think that there is nothing happening at your business… or worse still they may think you have gone bust. We would recommend that using the top 3 social media applications.  This will give you exposure to over 90% of the market & ensure you don’t get overlooked.  Still think it will be difficult to manage these 3 social media apps? You can always install a social media manager such as Houtsuite that will post onto all 3 at the same time for you.
  2. Join local groups on Facebook – Search Facebook for groups in your local area such as “Holloway Road Appreciation Society” and post in these groups when you have an interesting event / music night / special offer coming up. This is a great way of generating interest for your business but remember – do it too often & it will start to annoy people. This might get you removed from the group so beware!
  3. Start your own group on Facebook – Are your posts not getting approved by the admin of other groups? Why not start your own! That’s right, there is no cost to set up a group & it takes just a few minutes to do. Have a think about who you want to target for this group & get it started by adding a few friends
  4. Start a Facebook Page for your local area – Now this is slightly different from the above. Where a Facebook group is generally a private group, Facebook pages can be liked, viewed and shared by everyone. See an example here for a small town in South London.  Pro-Tip: Share posts on your page that are relevant to the local area & allow others to post on the page too. If it’s all you then people will eventually get fed up and stop listening!
  5. Good use of #Hashtags – Twitter and Instagram rely on hashtags much more than Facebook does & this is a great opportunity for you to get your posts noticed. There is no point using #TheNameOfYourBusiness because no-one is likely to be searching for this unless they are already looking for you.  Try using localised tags such as the name of your town or tags that are relevant to your post such as #CAMRA #RealAle or #Brunch #Brighton.
  6. Tag influencers – The success of this will depend on how well received the post is. Launching a new menu – why not try tagging a local celebrity or a food critic in your post? Having a Beer Festival – why not tag in the breweries from where you are getting the beer & also tag your local CAMRA branch! If the event is interesting to the people you tag they may turn up to give it a try as well as re-tweeting / sharing the post to generate further interest.
  7. Are you portraying the right image? – No-one wants to see your poorly lit sausage and mash thats not in focus! Get yourself a good camera (Most modern camera phones work a treat) and set the stage. Experiment with different types of settings and lighting until the picture looks just right. You can use filters too – but ask yourself: Is the image a true reflection if the dish? If not, you are likely to disappoint your customers when they turn up for the beauty you shared on Instagram!
  8. Boost your posts on Facebook – Due to Facebook changing their algorithm a few years ago, posts that are made by businesses are seen far less that posts made by people. This is to encourage businesses to pay to get their messages seen by customers. (Not cool – we know!) Sometimes you may wish to get a message shared quickly so it might be worth boosting a post.  There are several options for a boost which include boosting to followers, boosting to followers and their friends & selecting a geographic area to target.
  9. Targeted advertising – Want to attract more birthday parties? Why not set an advert that is targeted towards people who have a birthday coming up!
  10. Ask the experts – Although all of these things and more can be done by anyone with a computer and a credit card, we understand that it can be time consuming and costly if you don’t have the experience / time / desire to do it yourself. This is where we come in as we have many years of experience in the field & we have made enough mistakes in the past to know what works and what doesn’t.  Have a chat with one of our team and see just how we might be able to help you reach your goals.

 

Posted on / by Aaron Carter / in Uncategorized

Opening a new business or having a refurb? – Take your customers on the journey too

So, you have taken on a lease and you are ready to start work on transforming this blank canvas into your pride and joy.

There is a fantastic opportunity now to kill 2 birds with one stone by linking the renovation works with your desire to build an audience in time for opening night.

Customers now more than ever are living their lives online and have access to unlimited information and distractions.  However, as these customers scroll helplessly through their social media accounts day in, day out they will rarely find news that moves them.  Quite often, they will scroll continuously through the “noise” of updates from long lost friends posting a picture of their baby or of their latest meal in the hope of finding an article that is not click bait or a post of importance to them.

 

What makes a post important to someone?

Customers are moved mostly by information that impacts on their world. Be that their political beliefs, their moral beliefs, something that affects a group to which they belong or something that affects their local area.

This creates an ideal opportunity for us as marketers to create an impact on our future customers via social media.  You can generate interest and intrigue by posting regular updates about what activities you are undertaking in your bid to get the business ready for opening night.

 

Hold on now, I hear you say – That is all well and good if you have an audience that is at your disposal, but how can i possibly generate the initial interest if I don’t have an audience?

The answer my dear friends can be found HERE in our top 10 tips for generating interest through social media

 

Posted on / by Aaron Carter / in Uncategorized

Driving trade during the quiet times – “Ginuary” case study 2017

Poster (generic)

Our Pub and Restaurant clients are constantly looking for new and innovative ideas to drive trade during the traditionally quieter periods of the year and over the years we have worked with them to create innovative campaigns to increase customer numbers.

In January 2017 we implemented a campaign for a client which operates 4 Gastro pubs in North London that was seeking to drive the post Christmas trade and give customers a good reason to visit the pubs so soon after the party season.

January is actually a great time to advertise if you have a story to tell as there is much less competition for advertising in January due to the expectation that people will spend less. (Who knows, perhaps the reduced advertising is January is actually the cause of reduced spending)

 

We developed a campaign for a “Ginuary” initiative that engaged customers across several different areas including;

  1. Adding value to the customer
  2. Developing interesting events
  3. A free drink initiative

How it worked

Adding value to the customer

As we all know the purse strings can feel a bit tight in January so we added value by offering “2 for 1 Gins” through January.

This could be either redeemed as a “double for the price of a single” or 2 Separate Gins purchased at the same time” and the Gin that was available changed on a weekly basis.

HENDRICKS 241       bombay 241

bIMBER 241       BEEFEATER 24 241

Developing interesting events

We worked with suppliers to arrange a series of events throughout the January at each of the sites.

These activities included “Gin Masterclasses” by Local London Gin Distillers, Meet the Distiller events, Sampling events & involving associated suppliers such as craft tonic companies to do sampling events to engage the customers.

ae banner Ginuary

A free Drink Initiative

We have been working with this pub company for years to create a database of emails for their customers and we put this to use during the promotion to drive customers into the businesses over the weekend before January payday (Traditionally one of their hardest trading weekends of the year).

We offered a “Have a drink on us” promotion that was emailed to the customer database. The email that asked the recipient to print off the voucher and bring it to the pub to redeem it for a free Gin and Tonic.  The campaign was a success and all of the pubs saw an increase in trade due to this initiative.

NEWSLETTER GIN AND TONIC ON US

 

Promotion

This was a great opportunity for us to use a truly multi channel approach to get as much awareness as possible.

We advertised by;

  • Creating Facebook Events
  • Posting regularly on Social media (Facebook, Twitter, Instagram) in the weeks and days before the events.
  • A0 posters outside the pubs
  • Banners outside the pubs
  • A4 posters in snap frames in strategic positions across the pubs
  • Blackboard “Table Talkers” within the pubs
  • A6 table flyers to be placed in the cutlery caddies
  • DL Table talkers that were placed on each table
  • Creating events on Eventbrite
  • Sending several targeted E-Newsletters to our Database

 

Delivery

The campaign, webpage and artwork were designed, organised, implemented and advertised by our team and was a great success in driving interest and customer into the businesses.

Get in touch and see how we can help make your business the centre of attention. Hello@marketingforhospitality.co.uk